ad targetting?

gmail scans the particular email(s) that you’re looking at and gives you text ads that are trying to be relevant to the topic you’re communicating about.

That being said, I find it hilarious that google gave me this ad in relation to an email mikey sent me containing birthdays and anniversaries of several of our mutual friends:

Famous Bipolar People
A list of famous people with bipolar disorder, past and present. …
bipolar.about.com

  1. Actually I remember reading about when google first announced they were going to do that and having the forethought they said that their heuristics was good enough to detect bad news vs. good news and not display ads for things like divorces, funerals, etc.

    Cause that would have been funny if they hadn’t 🙂

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