Drive what you build

The Kokomo Chrysler Factory is creating “Chrysler Only” parking spots in its lot. On the one hand, it seems logical that you drive the product that you make. On the other hand, it seems really, really stupid to “encourage” people to drive Chrysler in this way. It’s not as if getting a better parking spot would make me choose to buy a certain vehicle. If I worked there, I think this would just infuriate me. (Even though two out of the four vehicles I own are Chrysler products!)

  1. I would almost think you could win a descrimination lawsuit against rules such as this were it not for the fact that you’d be taking on the UAW and likely would be “strongly” encouraged to drop the lawsuit.

  2. I don’t think of it like an “incentive to buy” program as much as it is a “thanks for buying” program. Viewed from that angle, I think it sounds reasonable.

    Also, I think it would be hard to take a descrimination lawsuit against how they choose to layout and control their parking lot. If it were the case, then why not sue every business that says “parking for XXXX customers only” on certain spots is just as arbitrary and discriminating.

  3. It seems less “incentive” and more “discriminatory” only because it’s 80% of the spots. If it were some group of spots closest to the plant, like 10-20 percent, then yeah, I could see that being incentive.

    It would also be interesting to know the actual percentage of employees that own Chrysler versus other makes.

    Like I said, I’m not certain of what I think of the whole thing.

  4. Cordoba, Imperial, ooh I wanna drive in a
    LeBaron, Pacifica, come on pretty mama
    New Yorker, Voyager, baby why don’t we go
    Ooh I wanna take you down to Kokomo
    We’ll get there fast and then we’ll take it slow…
    That’s where we wanna go, way down in Kokomo.

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